Emotional connections are critical between our designs and our viewers but especially for ourselves. We want to do more than inform or tell a story, we want to provoke a reaction. Viewers want to feel something that engages them with the message behind the project or brand.
The purpose of this project was to design a pattern and letterform based on a unique (emotional) word that defines me as a designer.
I choose Inspired.
I first researched themes, design elements, textures, color schemes, history, definitions, type, and designers. To organize these findings, I created a Pinterest board and sketched out several mind maps.
The following mood boards reflect my inspiration for the project. (i.e.: textures, colors, design elements, other designer styles, historical context, letterforms, etc.)
Letterform Design
Final Letterform Design
Pattern
